All facets of storytelling


Rino Pucci

‘Multimedia’, in a literal sense, means using more than one medium. It’s not by accident, then, that Rino Pucci has spent the last 20 years exploring all facets of journalism and storytelling – graphic design, photo-editing, writing, photography, video. There is nothing his creative and ever-curious mind hasn’t explored, and he has developed a rare all-round knowledge and sensitivity.

Rino has worked as an onsite visual journalist for leading Italian newspaper Corriere della Sera, and remains a London-based contributor.

His pictures and stories have appeared in publications such as Corriere della Sera, La Gazzetta dello Sport, ioDonna, SportWeek, Linea Bianca, and Frankfurt Allgemeine Zeitung. Corriere della Sera, in particular, has published many of his articles on photography. His survey “Photographing Power”, which is about President Obama’s official coverage by White House photographer Pete Souza, has been published by the American magazine News Photographer.

Rino’s career took a new turn after he achieved his MA in photojournalism from the University of Westminster. He launched Rino Pucci Studio in London and started assembling and delivering narratives through a mixture of different media.

His first project as a multimedia producer was in 2010. “London Cycle Stories”, a 28-minute documentary about the love-hate relationship London has with bikes, has been shortlisted for CinemAmbiente, the International Environmental Film Festival in Turin, Italy. A short version of the same project also won a prestigious multimedia award.

Since then, Rino has covered the London 2012 Olympics for Corriere TV by producing video-stories and articles. In the same year, he was selected as one the contributors for the “StreetStories” app of the Guardian.

In 2013, he began expanding his market towards non-editorial clients, both in the UK and abroad. Among these was the International HIV/AIDS Alliance. Rino recently worked, together with Gemma Taylor, on two multimedia stories for them, which dealt with people in the LGBT community in Namibia who actively and daily fight against discrimination. The first short film, “I Am Rachel”, is a first-person account of a transgender sex worker who fights, in her own way, against the stigmas she encounters.